com; Trishla is an Adweek staff reporter covering tech policy. Back Submit. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal. By Trishla Ostwal . 10:00 AM – 10:50 AM EST. By Trishla Ostwal. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. The decentralized app was made available for pre-order, although not. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. By Trishla Ostwal . In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. Trishla Ostwal. trishla. trishla. Verified. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. The U. By Trishla Ostwal . This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Recommended articles Popular Now. February 22, 2022, 5 PM . Failing to include early voters in audience segment targeting could have led to nearly $1. Digitas. Indeed’s revenue comes from employer sign-ups. Here are four ways you can promote a company anniversary. By Trishla Ostwal . Recommended articles Popular Now. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. Now, numbers are emerging on how environmentally beneficial AI is. S. Follow. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. The Open App Markets Act could potentially become a law this year. trishla. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. 2. Accept Cookies. trishla. S. While Game of Thrones fans are still (impatiently) waiting for George R. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Mark Stenberg & Trishla Ostwal . The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. The Open App Markets Act could potentially become a law this year. Newsmax Names Sharla McBride a Co-Host of Wake Up America. The vertiginous drop in the stock market had brought Wall Street to its knees. In 2008, the global financial system was in shambles. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. It all began with a DM. The ride-hailing app was recuperating from an embarrassing 2016 data breach. ostwal@adweek. Regional As seen in: Adweek, Medium, Flipboard, The. The Markup Hottest in Tech. By Trishla Ostwal . By Trishla Ostwal . Trishla Ostwal 1mo Report this post Report Report. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. Announces Strategic. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. ostwal@adweek. By Trishla Ostwal. The California Age-Appropriate Design. ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Mark Read on WPP’s Latest Mega Merger—the. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. By Trishla Ostwal . By Trishla Ostwal . NexTech. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. Nov 20, 2023. Trishla Ostwal. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. The decision means Texas can’t enforce a new law that would allow Texans to sue. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Back Submit. trishla. ostwal@adweek. A bipartisan bill to give Americans more control over their data has. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . By Trishla Ostwal. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Monisha Dey. By Trishla Ostwal . The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. By Trishla Ostwal. New York. . Back Submit. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. trishla. Recommended articles Popular Now. . trishla. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. By Trishla Ostwal . On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. By Trishla Ostwal . In its annual report issued last Thursday, the social. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. ostwal@adweek. Follow. Rising sea levels are exacerbating erosion and flooding, and could. ostwal@adweek. morley@adweek. Trishla Ostwal 2w Report this post Report Report. By Trishla Ostwal . S. By Trishla Ostwal . Ad-blocking apps in the U. Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. ostwal@adweek. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. . Podcast of the Year, Best TV and Streaming Podcast. ostwal@adweek. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. By Trishla Ostwal . Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. By Trishla Ostwal. Support science literacy this Giving Tuesday. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Currently doing grad school things at Columbia Journalism School. Twitter is taking advertiser concerns about brand safety more seriously. S. trishla. By Trishla Ostwal. By Trishla Ostwal . Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. trishla. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. 1:05 PM - 1:35 PM: Workshop. Now, numbers are emerging on how environmentally beneficial AI is. com; Trishla is an Adweek staff reporter covering tech policy. Trishla previously worked in digital advertising and social media analytics and switched to journalism. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. S. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. com; Trishla is an Adweek staff reporter covering tech policy. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. ostwal@adweek. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. trishla. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. By Trishla Ostwal . The Supreme Court’s decision to overturn Roe v. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. S antitrust lawsuit. The FCC has asked Apple and Google to remove TikTok from their app stores. Recommended articles Popular Now. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The pandemic was tough on the theatre industry. By Trishla Ostwal . Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. —Trishla Ostwal. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. com; Trishla is an Adweek staff reporter covering tech policy. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. ostwal@adweek. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. The eighth week of the U. By Trishla Ostwal. trishla. Follow. trishla. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . The publisher has grown from 4 million. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Friday, January 20, 2023 | 9:00 a. By Trishla Ostwal . trishla. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal . trishla. S, U. By Trishla Ostwal & David Cohen . By Trishla Ostwal. There, she wrote a wide range of stories on everything from the. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. com; Trishla is an Adweek staff reporter covering tech policy. Read writing from Trishla Ostwal on Medium. trishla. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. ostwal@adweek. Recommended articles Popular Now. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal Mobile app WeAre8—which launches in the U. Elden Ring Hottest Game. By Trishla Ostwal. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. By Trishla Ostwal. Back Submit. Journalist and photographer based in New York. By Trishla Ostwal . has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. com; Trishla is an Adweek staff reporter covering tech policy. Podcast Producer of the Year, Best Storytelling Podcast. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. S. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. The Sustainable Production Technologies Marketers Can Start Using Now . Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. as Montana and Tennessee became the latest to pass comprehensive legislation. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal . Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. By Trishla Ostwal . The policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. S, U. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. Read More. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. com; Trishla is an Adweek staff reporter covering tech policy. Shira Atkins. By Trishla Ostwal. By Trishla Ostwal . Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. —Trishla Ostwal. S. com; Trishla is an Adweek staff reporter covering tech policy. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. com; Olivia is Adweek's senior reporter specializing in. Exclusive: BuzzFeed Inc. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. president and climate disruptions, including wildfires , tropical. With the Hollywood writers strike. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. Announces Strategic. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Yesterday, Mar. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Exclusive: BuzzFeed Inc. Martin to finish writing the fantasy novel series the show was based on, A. Podcast Executive of the Year. By Trishla Ostwal . Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. The. S. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. She is a recent graduate of Columbia University School of Journalism. Dursun Aydemir/Anadolu Agency via Getty Images. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Built on the combined capabilities of GPT-4 and Dall-E 2, within. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . By Trishla Ostwal . In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. trishla. The company, owned by Chinese tech company. Five states—California, Virginia, Colorado. The constant tug-of-war between the U. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Adweek is the leading source of news and insight serving the brand. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal 2020 was the year of life-altering global events. trishla. More Stories from Science News on Science & Society. trishla. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. S. com; Trishla is an Adweek staff reporter covering tech policy. Mobile gaming platform. Exclusive: BuzzFeed Inc. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. More Stories from Science News on Science & Society. Recommended articles Popular Now. Articles by Trishla Ostwal on Muck Rack. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. By Trishla Ostwal . By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. By Trishla Ostwal. [email protected]; Trishla is an Adweek staff reporter covering tech policy.